Section Schedule BUSE 140 Promotional Marketing This course examines the range of techniques available to activate consumers to move from awareness and interest to purchase. In identifying the motivations behind loyalists, experimenters and switchers, students will explore promotional and retail marketing from the perspective of the retailer and manufacturer, as well as the shopper. A variety of online and brick-and-mortar retail channels are examined. Section Title Instructor Reg/Limit Status Hours Fees Reqmts Textbk Camp Bldg Room Dates Days Beg End 01 ClarkeJ 25 / 25 Closed 3.00 $40.00 CCC 618 903 09/04/2018 - 12/15/2018 ---W--- 6:30p 9:20p 02 KumorowskS 24 / 24 Closed 3.00 $40.00 CCC 624 1408 09/04/2018 - 12/15/2018 --T---- 9:00a 11:50a Back to Course Catalog